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Office of University Trademark Licensing
225 University Center
Suite C-5100
Tallahassee, FL 32306-2710
phone: 850.644.3141
fax: 850.644.2979

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Trademark Licensing & Affinity Marketing


The Office of Trademark Licensing and Affinity Marketing manages the intellectual property rights of Florida State University and protects and promotes its image.

All usage of trademarks, symbols, imagery, or other insignia must be approved by the Office of Trademark Licensing.


What is a Trademark?

  • A trademark (or mark) is any logo, symbol, nickname, letter(s), word, slogan, or derivative used by an organization, company or institution to identify its goods/services and distinguish them from other entities or competitors.
  • Any reference to the University or trademarks adopted hereafter and used or approved for use by Florida State University shall be subject to the policies and procedures of the Office of Trademark Licensing. Additionally, any derivations of the University marks which would cause consumers to erroneously believe that the product originated from or was sponsored or authorized by the University shall also be covered by the trademark licensing program policies and procedures.

Who Needs a License?

  • Licenses must be obtained for the use of any FSU trademark, image, or photograph used on any packaging (including hangtags, stickers), signage, or product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks.

Florida State University does NOT approve or endorse the use of its marks in conjunction with alcohol or tobacco related products, illegal or illicit activities or substances, firearms, religious affiliation, or political affiliation. Florida State University does NOT approve designs on behalf of any third party right's holder.



CONTACTS
Florida State University
Office of University Trademark Licensing
225 University Center, Suite C-5100
Tallahassee, FL 32306-2710
Sherri Dye
Director
Phone: 850.644.3141
Fax: 850.644.2979
Email: sdye@admin.fsu.edu

Garrett O'Connor
Assistant Director
Phone:850.644.8690
Fax: 850.644.2979
Email: goconnor2@admin.fsu.edu


The Collegiate Licensing Company
Malaika Underwood
University Services Representative
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Phone: 770.956.0520
Fax: 770.955.4491
Email: munderwood@clc.com
Web: www.clc.com