Trademark Licensing & Affinity Marketing

Policies and Guidelines for Non-University Use

(Includes booster clubs, individual and commercial use)

Use of Florida State University’s name and trademarks by organizations that are not official University departments or recognized student organizations, will be reviewed on a case by case basis. Below are the basic guidelines that will be followed:

The University recognizes that there are many groups that support the institution from academics to athletics (i.e. booster clubs). However, any group wanting to use University trademarks on product, regardless of use, must purchase the product from a current University licensee. By supporting the University’s licensing initiatives; organizations can assist the University by ensuring that products bearing an FSU mark are of the highest quality and meet all insurance and contractual requirements. The licensee is responsible for getting the design approved by the Office of Trademark Licensing and remitting royalties to the University through CLC.

If a booster club wishes to utilize one of Florida State University’s trademarks in their logo, written permission must be obtained from the Office of Trademark Licensing. All materials using University marks must be submitted for approval before production.

Booster clubs may use sponsor names on merchandise only with written approval from the Office of Trademark Licensing. The organization’s name must be included in the design to communicate that the relationship is a partnership with the organization and not the University. Based on the scope of the program, a rights fee, in addition to royalties, may be assessed.

Businesses may use the University trademarks in a non permanent fixture (i.e. window painting, removable lettering on marquees) supporting University events.

Businesses may not establish a permanent statue or icon, paint a mural on the front or inside of a place of business that includes the University trademarks or likeness without written permission from the Office of Trademark Licensing.

Businesses or organizations may not use the trademarks of the University in any type of advertisements, on web sites or on banners, etc., without written permission from the Office of Trademark Licensing.

Businesses may not produce merchandise for resale or give away that utilizes the University’s trademarks and its name and/or logo without written permission from the Office of Trademark Licensing.

Businesses may not use University trademarks to promote their products or services in print advertising, radio or television without a promotional contract in place or written permission from the Office of Trademark Licensing.

Individuals or businesses may not use University trademarks on a website without written permission from the Office of Trademark Licensing. If approved, the University will provide a disclaimer that must be used on the site.

Rights fees and royalties for the use of the University trademarks in all instances will be assessed.

		Office of University Trademark Licensing 225 University Center Suite C-5100 Tallahassee, FL 32306-2710 phone: 850.644.3141 fax: 850.644.2979 Staff & Contact Info Map


Applying For A License Policies • Non-University Use • Campus Departments • Student Organizations Identity Guide for University Seal Official FSU Trademark Artsheet (PDF) The Office of Trademark Licensing and Affinity Marketing operates in conjuction with the following establishments: • The Collegiate Licensing Company • Fair Labor Association • Worker's Rights Consortium Look for officially licensed products bearing the Collegiate Licensing Company's official tag.	Trademark Licensing & Affinity Marketing Policies and Guidelines for Non-University Use (Includes booster clubs, individual and commercial use) Use of Florida State University’s name and trademarks by organizations that are not official University departments or recognized student organizations, will be reviewed on a case by case basis. Below are the basic guidelines that will be followed: The University recognizes that there are many groups that support the institution from academics to athletics (i.e. booster clubs). However, any group wanting to use University trademarks on product, regardless of use, must purchase the product from a current University licensee. By supporting the University’s licensing initiatives; organizations can assist the University by ensuring that products bearing an FSU mark are of the highest quality and meet all insurance and contractual requirements. The licensee is responsible for getting the design approved by the Office of Trademark Licensing and remitting royalties to the University through CLC. If a booster club wishes to utilize one of Florida State University’s trademarks in their logo, written permission must be obtained from the Office of Trademark Licensing. All materials using University marks must be submitted for approval before production. Booster clubs may use sponsor names on merchandise only with written approval from the Office of Trademark Licensing. The organization’s name must be included in the design to communicate that the relationship is a partnership with the organization and not the University. Based on the scope of the program, a rights fee, in addition to royalties, may be assessed. Businesses may use the University trademarks in a non permanent fixture (i.e. window painting, removable lettering on marquees) supporting University events. Businesses may not establish a permanent statue or icon, paint a mural on the front or inside of a place of business that includes the University trademarks or likeness without written permission from the Office of Trademark Licensing. Businesses or organizations may not use the trademarks of the University in any type of advertisements, on web sites or on banners, etc., without written permission from the Office of Trademark Licensing. Businesses may not produce merchandise for resale or give away that utilizes the University’s trademarks and its name and/or logo without written permission from the Office of Trademark Licensing. Businesses may not use University trademarks to promote their products or services in print advertising, radio or television without a promotional contract in place or written permission from the Office of Trademark Licensing. Individuals or businesses may not use University trademarks on a website without written permission from the Office of Trademark Licensing. If approved, the University will provide a disclaimer that must be used on the site. Rights fees and royalties for the use of the University trademarks in all instances will be assessed.